Cook (engineering, U. of Illinois, Urbana-Champaign) presents a practical, science-based methodology (DFSS/SE) for guiding the product realization process for highly competitive markets. The methodology uses forecasts of cash flow, market share, and price to select the final design from among the alternatives considered. A single formalism is used to integrate the tasks and responsibilities of marketing research, product planning, finance, design, engineering, and manufacturing within the overall process. The accompanying CD-ROM contains Excel macros, sample files, and templates; tutorials; and raw data used as input for the problems analyzed in the text. For graduate engineers, statisticians, and scientists who are or soon will be involved in product developing and servicing; specialists in marketing research and finance; and CEOs.
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