Rockaway, NJ, June 05, 2006 - Today's B2B users are presented with many simultaneous options during their research and buying phase online. Users might start a query with a general search engine such as Google or Yahoo or directly access a vertical search engine such as ReedLink.com. Alternately, as demonstrated at a panel moderated by ReedLink at the 2006 National Manufacturing Week Conference held in Chicago, vertical, industry-specific search engines can complement general engines in the Internet ecosystem, and vice versa.
Since its launch in 2005, ReedLink (www.reedlink.com) has continued to uncover and address the special needs of today's B2B users, giving them every possible opportunity to find precisely what they are looking for. Recently, for example, ReedLink added filtering capabilities to its product search results pages, so users can now more quickly and easily find relevant information on products by type or other attributes such as size or width, and by location in the United States and internationally. Next in the pipeline is a section to create user generated content (UGC).
Owned by Reed Business Information (RBI), ReedLink is an integrated online platform with industry articles, product specs, directory information, newsletters, and contextual advertising in the manufacturing, science, construction, electronics, cable, and other industries. ReedLink's strength lies in its extensive database of millions of custom product specifications, up- to-date supplier information, and product features and articles from various media brands, including Food Manufacturing and Product Design and Development.
ReedLink is marketed to 3 million subscribers tied to various publications and newsletters, and 800,000 unique emails in mailing lists.
Featuring a simple keyword search interface, ReedLink provides its users access to the highly detailed and relevant information needed to make informed purchase decisions. It incorporates the latest in online product search such as filters, product comparison charts, white papers, request for information/quote, and product announcements.
"ReedLink provides a great service to B2B professionals and product suppliers," says Todd Baker, VP of ReedLink. "As a result, ReedLink.com has been rewarded with exceptional growth in user activity, site traffic and advertiser interest."
PRESS CONTACT: Kesang Sherpa, Marketing Analyst www.reedlink.com 100 Enterprise Drive Suite 600, Box 912 Rockaway, NJ 07866 973-920-7000 (7064) reedlinkpr@reedbusiness.com
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